design.
typography.
about.
Typagrophy limited - I am a Designer/Typographer with 40 years experience in the creative industry, building and running agency design departments for the last 20 years.
I have a real passion for graphic design and typography and have experience
covering all areas of the production process from initial briefing and concepts through
to delivering final finished artwork.
My software experience covers the whole Adobe suite as well as configuring Macs to production specification.
Here’s a brief synopsis of my experience:
2012 - Present. Head of Design & Typography, Joint London:
Joint was founded in 2012 and from day one I knew it was going to be a busy agency with a difference. At Joint I had varying rolls. The most important one to me was Head of Design, overseeing and working in all aspects of design and typography alongside a great team of designers, artworkers, retouchers and artists. We worked alongside creatives and strategists on a wide range of projects, TV, digital and print OOH, web design and social media including new look and feel projects. I also helped handle in-house IT issues with ongoing setup of computers and overseeing booking in of work and filing on the server.
Clients: TSB, Vue Cinemas, Thatchers Cider, UKTV, Royal Marsden, Amazon Prime, Amazon Web Services, Kettle Chips, Metcalfe’s, Uswitch
2009 - 2012. Head of Design & Typography, RKCR/Y&R:
RKCR/Y&R had some fantastic clients and a great design department and artwork studio.
My role was to run the department and oversee artwork before publishing.
We did some fantastic work on a wide range of clients including the launch of a new pay
to view TV service, YouView, from initial naming and logo creation to creating
a brand guidelines.
Clients: Virgin Atlantic, Virgin Media, M&S, Lloyds Bank, BBC, Bacardi, Bombay Sapphire, Innocent, Bank of Scotland, Vodafone, BT, Warburtons.
2007 - 2009. Head of Design & Typography, AMV BBDO:
A return to AMV BBDO running the design department and working alongside the motion graphics department and artwork studio. The agency had an extremely well set up production department, delivering their own finished artwork to publication.
I worked on a fantastic range of projects working closely with the creative department,
from initial concepts and logo design to new look and feel work on many of the clients.
Clients: Guinness, BT, Famous Grouse, Samaritans, Labour Party, Heinz, Snickers, Twinings, COI Climate Change, Camelot, Travelocity, Purdey’s, ACLT.
2006 - 2007. Senior Designer and Typographer, Mother London:
I worked at Mother alongside the studio and retouching departments.
My primary work initially was a new brand guidelines for Boots, one of their biggest clients
at the time. We also did a number of successful pitches and some great typography
and logo design projects.
Clients: Boots, Orange, Yellow Pages, Coca Cola, Schwepps.
2003 - 2006. Head of Design & Typography, Lowe and Partners:
An exciting opportunity to run the design department at Lowe.The department was relatively small for an agency with such a range of great clients. My biggest project was to do
a complete rebrand for Tesco, finally producing a beautifully simple adverting campaign.
I also worked on a rebrand for Vauxhall and typography and design projects for Stella, Unilever, Olympus and Nestlé.
Clients: Stella Artois, Quality Street, Vauxhall Cars, Tesco, HSBC, Olympus, Unilever, Nestlé.
2000 - 2003. Head of Design & Typography, Malcolm Moore:
A great chance to set up full service production and design for a new start-up.
I set up and ran the design department, overseeing the traffic system and final delivery.
Lots of successful pitches which resulted in many logo designs and new brand looks
working alongside a great creative team.
Clients: Accurist, MTV, VH1, Nimble, Granary, Howies, Lime Blue Diamond Store,
Room2, UpMyStreet, Toni & Guy, In2Film.
1994 - 2000. Senior Typographer/Artworker, Abbott Mead Vickers BBDO:
I was initially employed to help the studio make the transition from drawing boards to
a Mac studio. By the time I joined AMV I had already successfully set up two full Mac studios and the studio manager felt other studio members would benefit from my experience.
Clients: Volvo, BT, Economist, Sainbury’s, Yellow Pages, Red Cross, RSPCA, Prudential, Delta Airlines, Aer Lingus, Tampax, Capital Radio, Guinness, Halfords, Cellnet.
1992 - 1994. Typographic Director, The Quick Brown Fox (Scotland):
Working with a busy studio on work for various agencies as well as direct clients.
The work involved designing and cutting typefaces, logo design, full colour repro and hi-res scanning, Chromalins and colour separations.
Clients: Inveresk Papers, Big Issue, Gleneagles Hotel, Scottish Brewers, Kwik-Fit, Loganair, Scottish Vauxhall.
1989 - 1992. Typographer and Systems Manager, Hall Advertising:
Bought in and set up new Mac studio to handle all in-house production, followed by training studio team to work on the new system and work on all the agency’s typography and finished artwork. Major project here was designing and creating a new typeface for Kwik-Fit.
Clients: Kwik-Fit, Friends of The Earth, Newcastle Building Society, Tennent’s 80/-, Scottish Television, Theakstons, Proton Cars.
1986. Finished Artist, Face Ronchetti:
Working in premier London studio and typesetting house. Producing high quality finished artworks for major London advertising agencies. I learned to produce
finished artworks to the highest level.
Clients: Shell, Pirelli, Nikon, NABS, Budget Rent-a-car.
1981 - 1985. Finished Artist, CDP Aspect:
My first agency based artwork studio job. Work involved paste-up artwork, making up POS material and operating PMT camera.
Clients: Grant’s Whisky, Abbey Life, Thorne EMI, Silk Cut, Lanson Champagne.
1979 - 1981. Studio Junior, Craddock & Wooton:
My first job. Working for a finished art studio in central London, handling work for advertising agencies. Learning about the basics of finished art and production.
